|
Instant Lunch |
“Dude! Cup o’ Noodles is goin’ down. They’re gonna wish they’d never been born.”
“Right. You say that every time. When are you going to realize that Cup o’ Noodles is the whole reason our own product exists? At least... at the level of market share that it enjoys?”
“Right. That’s what this is all about, though. You know what I mean? Forget Costco. It’s small compared to this. This is the biggest long term strategy any company could ever hope to dream of. We’re in the schools now! We’re not the generic brand anymore, we’ve already surpassed that. Not that we ever were a true generic brand, but if people out there don’t get that, then we may as well be.”
“I get what you’re saying. But it’s just hard to ever imagine Cup o’ Noodles disappearing completely when people still call our product Cup o’ Noodles, even though it’s not.”
“But don’t you see? That’s why this thing with the schools is so revolutionary. When kids grow up with Instant Lunch...”
“Maruchan Instant Lunch.”
“NO! That’s too much! It’s too complicated! People don’t say ‘Nissin Cup o’ Noodles’, they just say ‘Cup o’ Noodles’. It’s ‘Instant Lunch’! Like Cup o’ Noodles, it’s descriptive and simple. Simpler even.”
“ But, here’s my point... it sounds generic. Whether it actually is or not is not the issue. It sounds generic. ‘Instant Lunch’."
"That’s why I say ‘Maruchan’ every time. Maruchan is the logo. What is that thing anyways? A cat or something? I’ve never really had the balls to ask.”
“I guess it’s a cat...”
“Right. So let’s call it a cat then, though to me it’s always seemed a little demonic, actually. Anyways, it’s the logo. The reason people call our product by our competitors’ name is their name is their logo."
"Whereas we have wasted our logo on our corporate, rather than our actual brand; do you see what I’m saying? We might even want to change the brand name...”
“Okay...stop right there...I have to say, as I’ve said before, and hopefully for the last time: BRAND NAME CHANGE IS SUICIDE!”
copyright 2009
J.
de Salvo |
